Mr. Basit has an MS/M.Phil. in Business Administration. He has accumulated rich experience in the areas of research, teaching and administration along with corporate experience to get equipped with practical knowledge in real-time scenarios. He has published various articles in the domains of knowledge management, relationship marketing, quality management and banking/finance. He was the member of affiliation committee of Federal Urdu University of Arts, Science and Technology for MBA and BBA programs and the Paper-Setter & Internal Examiner for University of the Punjab.
| Sr. | Article Title | Journal Name | HJRS Category | URL | |
| 1 | Understanding the interaction among enablers of quality enhancement of higher business education: An empirical evidence from Pakistan | PLOS One | W | Link | |
| 2 | Assessment of sustainable green financial environment: Underlying structure of monetary seismic aftershocks of COVID-19 pandemic | Environmental Science and Pollution Research | W | Link | |
| 3 | Evaluating the social outcomes of COVID-19 pandemic: Empirical evidence from Pakistan | Environmental Science and Pollution Research | W | Link | |
| 4 | Usage of Facebook an inspiration or a distraction for students on their academic performance | Sustainable Business and Society in Emerging Economies | Y | Link | |
| 5 | Queen bee syndrome a part of sexual politics or another gendered stereotype? | Journal of Business and Social Review in Emerging Economies | Y | Link | |
| 6 | Offer to buy: The effectiveness of sales promotional tools towards purchase intention | Bulletin of Business and Economics | Y | Link | |
| 7 | Significance of financial and non-financial information on credit rating: An empirical study on banking and insurance sectors of Pakistan | Journal of Accounting and Finance in Emerging Economies | Y | Link | |
| 8 | Uncovering effects of hot potatoes in banking system: Arresting die-hard issues | SAGE Open | W | Link | |
| 9 | Analyzing the stressors for frontline soldiers fighting against COVID-19 pandemic | Frontiers in Psychology | W | Link | |
| 10 | Structural modeling on the determinants of effectiveness of SOPs containing COVID-19 in mass gatherings | Frontiers in Psychology | W | Link | |
| 11 | Aftermath of COVID-19 pandemic period: Barriers in implementation of social distancing at workplace | Library Hi Tech | W | Link | |
| 12 |
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Frontiers in Public Health | W | Link | |
| 13 | A country level analysis of Worldwide official financing by international financial institutions | Sir Syed Journal of Education & Social Research | Y | Link | |
| 14 | Who performed more on worth going to see? Country-wide ranking and categorization based on performance in travel and tourism | Sir Syed Journal of Education & Social Research | Y | Link | |
| 15 | Excavating future challenges: An analysis of health systems of one hundred-six countries | Journal of Business and Social Review in Emerging Economies | Y | Link | |
| 16 | Assessment of agricultural performance of district of Punjab based on composite agricultural indicators using grey relational analysis | Global Social Science Review | Y | Link | |
| 17 | Evaluating unemployment through grey incidence analysis model: A study of one hundred thirteen selected countries | Global Regional Review | Y | Link | |
| 18 | Analyzing the underlying structure of online teaching during COVID-19 pandemic period: An empirical investigation of issues of students | Frontiers in Psychology | W | Link | |
| 19 | Evaluation of global goals promoting sustainability: A study of selected sixty-eight countries | Elementary Education Online | X | Link | |
| 20 | Comprehensive analysis of tariff barriers worldwide: A composite assessment approach | Journal of Accounting and Finance in Emerging Economies | Y | Link | |
| 21 | Ease of Doing Business: Analysis of Trade Facilitations of One Hundred Twenty-Seven Countries of the World | Journal of Accounting and Finance in Emerging Economies | Y | Link | |
| 22 | Evaluation of Climate of Selected Sixty-six Countries using Grey Relational Analysis: Focus on Pakistan | Journal of Business and Social Review in Emerging Economies | Y | Link | |
| 23 | Identification and Ranking of Employees’ Physical Behaviors Critical To Mergers | International Journal of Management Research and Emerging Sciences | Y | Link | |
| 24 | Composite Appraisal of Women Development in Selected Thirty-six Countries with Special Focus on Pakistan: Applying Grey Incident Analysis Model | Journal of Business and Social Review in Emerging Economies | Y | Link | |
| 25 | What hinders to promote tourism in Pakistan? Using binary matrices for structuring the issue | Review of Economics and Development Studies | Y | Link | |
| 26 | Expounding complex relations among criticisms on Islamic banking through interpretive structural modeling | Paradigms | Y | Link | |
| 27 | Expounding Dynamics of Tacit Knowledge Critical to Credit Decision Making: Juxtaposed Findings of GRA and RIDIT | Journal of Accounting and Finance in Emerging Economies | Y | Link | |
| 28 | An interpretive structural model of barriers in implementing Corporate Governance (CG) in Pakistan | Global Regional Review | Y | Link | |
| 29 | Expounding the structure of slyer ways of tunneling in Pakistan | Global Regional Review | Y | Link | |
| 30 | Investigating critical resemblances of Islamic banking with conventional: Binary matrices as solution methodology | Journal of Business and Social Review in Emerging Economies | Y | Link | |
| 31 | How they get stuck? Issues of women entrepreneurs: An interpretive structural modeling approach | Paradigms | Y | Link | |
| 32 | Evaluation and ranking of Pakistani Islamic banks: Using CAMELS model with GRA | COMSATS Journal of Islamic Finance | Y | Link | |
| 33 | Impact of loyalty on retail sale: An empirical investigation of service operations and customer behavior as mediators | International Journal of Management Research and Emerging Sciences | Y | Link | |
| 34 | Brand credibility, customer satisfaction and the role of complaint handling | Journal of ISOSS | Y | Link | |
| 35 | The jostle of workplace pressures on credit managers: Interpretive structural modeling to underpin the severity | Bulletin of Business and Economics | Y | Link | |
| 36 | Investigating mediation effect of customer satisfaction in the relationship between trust and commitment to customer loyalty | Journal of ISOSS | Y | Link | |
| 37 | Remedy for “one size fit to all”: A flexible corporate governance model to accommodate sectoral technicalities | Bulletin of Business and Economics | Y | Link | |
| 38 | Tacit knowledge sharing model for banks: Remedial measure of likelihood of default | Bulletin of Business and Economics | Y | Link | |
| 39 | Tacit knowledge augmented customer relationship management systems: An empirical investigation | Pakistan Journal of Commerce and Social Sciences | Y | Link | |
| 40 | Curing expensive mistakes: Applying ISM on employees’ emotional behaviors in environment of mergers | Review of Economics and Development Studies | Y | Link | |
| 41 | Customer relationship management model from strategic approach: A knowledge management perspective | International Journal of Research Science & Management | Other | Link | |
| 42 | Impact of career counseling & vocational guidance on employment in TVET sector | International Journal of Human Resource Studies | Other | Link | |
| Book Published | |||||
| 1 | Tacit knowledge augmented CRM systems | Lambert Academic Publishing, Germany | Other | Link | |